A Witch Without A Broom is how I live, not what I sell.

When I started "A Witch Without A Broom", I focused on witchy aesthetic and witchy products, but the more I worked on the brand, the more I realized that this brand is not about what I sell, or witchcraft specifically.

It is about WHO "A Witch Without A Broom" is. The energy the brand channels.

It's an embodiment. An energy that we all aspire to embody in our own lives.

Grounded. Sovereign. Emotionally regulated. Clear. At peace. Courageous. Honest. Bold. Confident. Intuitive. Strong. Vulnerable. Transparent. Imperfect. Growing.

The products that are created through this energy are extensions that help us reflect, rest, recharge, explore, question, and remember.

The brand is like a rooted tree that stands tall and knows itself, no matter what happens around it, and the products are the leaves, extensions that change colour, fall away, and return with the seasons.

Grounded doesn't mean perfect or without fault. It means real. Rooted in truth.

In other words, owning our shit without shame!

In 2019, I started healing, and I wish I had had this brand to inspire me and remind me that no matter what, I deserve to exist and take up space.

Six years later, and a ton of inner work, I have channeled my inner AWOB, and I am so proud when its energy is at the surface. So many things happen all the time, though, both outside and within me, to derail this energy.

Even as the creator, I am the woman in the crowd, still healing and grateful that this brand exists, to be my voice when mine shakes and be my visual board when my mind fogs up.

A Witch Without A Broom represents the sovereign embodiment that moves through the world, slowly, intentionally, mindfully, and honestly.

This energy is inside all of us.

Outside of our comfort zones, false beliefs, traumas, and fears.

Do you feel it?

Follow the brand on Facebook or Instagram @awitchwithoutabroom

Shop what resonates: awitchwithoutabroom.ca

Michelle

A Witch Without A Broom